Marketing & Tourism

Garner, B., & Hollenbeck, C. R. (2023). The role of natural scarcity in creating impressions of authenticity at the Farmers’ market.  
Journal of Business Research, 167, 114171.

Garner, B. (2022). An ethnographic analysis of consumer information processing and decision-making at farmers’ markets. 
​Journal of Consumer Marketing, 39(1), 66-77.

Garner (2019) Sustainability marketing at the farmers' market: An ethnographic analysis of ambiguous communication.

International Journal of Consumer Studies, 43(1), 14-22.

Garner (2017). Communicating social support during crises at the farmers' market: A social exchange approach to understanding customer‐farmer communal relationships

International Journal of Consumer Studies, 41(4), 422-430.

Consumer supply-chain demands and challenges at farmers’ markets.

British Food Journal. Vol. 120 No. 12, pp. 2734-2747. Co-authored with Dr. Cesar Ayala. 

Vote with your fork: The performance of environmental voice at the farmers’ market.

In Voice and Environmental Communication, pp. 148-169. Palgrave Macmillan, London, 2014.

Regional tourism at the farmers’ market: consumers’ preferences for local food products.

 ​International Journal of Culture, Tourism and Hospitality Research. Vol. 13 No. 1, pp. 37-54. Co-authored with Dr. Cesar Ayala. ​